Welcome to:
FIELD NOTES
Every project starts with a plan, but the real story unfolds behind the scenes. It’s in the lessons learned, the funny moments and the unexpected twists that happen on location. I’ll take you through what inspires me, how I approach each project, and how thoughtful content can make an impact. Whether you’re a fellow creative, a curious brand, or just someone who enjoys seeing how things come together, I hope these stories will spark something for you.
Case Study: The Kelp Rescue Initiative Social Media Strategy & Management
This case study outlines how a scalable, audience driven social media strategy supported public understanding of kelp forests, strengthened organizational credibility and consistently reached new audiences beyond existing followers through engaging, science based storytelling.
CASE STUDY: spore to sea campaign for kri
When audiences are early in their learning journey, asking for donations requires clarity and trust first. This case study looks at how Spore to Sea used the lifecycle of kelp as narrative, verified through collaboration with scientists, to make restoration visible, understandable and worthy of long-term support.
CASE STUDY: HOLIDAY GIVING CAMPAIGN FOR KRI
Designed for audiences still early in their learning journey, Give the Gift Of reframed holiday donations as gifts of ecosystem service. This case study shows how a coordinated social and email campaign, supported by custom landing pages, helped make kelp restoration tangible, credible and worth supporting.
Case Study: Science Writing & Information Design for JRWA
This case study outlines an approach to science writing that translates complex watershed issues into clear, ethical public communication, supporting understanding, trust and informed engagement across diverse audiences.
Case Study: Responsible Tourism Social Media Strategy for the Sooke Region
A portfolio case study on SRTA’s responsible tourism social media strategy, built by Nikkey from the ground up to support ocean literacy, community values and scalable destination marketing.
Case Study: Impact-Led Strategy and Website Design for JRWA
A case study on designing the Jordan River Watershed Awareness Coalition’s website as an impact strategy, translating complex environmental issues into clear, accessible narratives that support education, advocacy and watershed restoration.
Shot Lists & Serendipity: Finding the Balance on Brand Shoots
I never head into a shoot without a plan, even for documentary-style work, I’ve got a rough shot list in my back pocket (sometimes literally). It keeps things moving, especially when time’s tight and I’m juggling roles. But some of my favourite shots? They’re the ones I didn’t plan.
“You’re not a real surfer”: unwelcome misogyny on a photoshoot
While I was shooting for a sustainable surf brand in Guatemala, this random guy walked over and decided to critique our setup—just assumed we weren’t “real” surfers. It was one of those moments that reminds you how often women get hit with comments and judgment just for existing in creative spaces, especially outdoors.
Case Study: Victoria, BC as a Surfskate Destination
Positioning Victoria as a surfskate destination through trend-driven content that boosted engagement and inspired travel among younger audiences.
Case Study: Growth Marketing for The Den Refillery
How a thoughtful content strategy helped The Den Refillery, a sustainable refill store in Ucluelet, BC, boost online traffic and in-store visits. From educational product demos to supplier stories and refill reminders, this campaign connected customers to the "why" behind sustainable choices, building brand visibility and community loyalty.
Case Study: Plastic Free July Campaign for The Den Refillery
A case study on turning a global movement into local action with daily tips, community challenges, cleanups and workshops, making plastic-free living feel doable, personal and empowering for our coastal community.
Case Study: Mission-led social media for eXXpedition
How I helped eXXpedition grow their reach, triple their following and lead a global ocean advocacy movement with a mission-driven social media strategy.